EXECUTIVE, MARKETING (INTEGRATED BRAND CAMPAIGNS) [Job Code 2108438S]

Responsibilities:

  • Support in  planning and  executing  brand  campaign(s)  from the point of  market entry as well as supporting in-market brand building and other go-to-market campaigns and activation across but not limited to digital media channels, collaterals, marketing and sales materials
  • Support in planning and executing events that help to elevate the brand presence
  • Evaluating  and  planning  sponsorships to grow the brand in the region and  globally, especially in the markets we operate in and/or where our target customers are located       
  • Planning and coordinating a range of corporate events  such as conferences, exhibitions, roundtables, roadshows and other hospitality events, with  clear focus on a compelling customer experience
  • Managing social media  communities through the use of a social media management tool
  • Maintaining & updating the social media editorial and content calendar
  • Development of social media assets, such as social media tiles, videos, blogs; copywriting for online and social media content to adhere to social media channel best practices
  • Managing brand guidelines for consistency across the Group
  • Preparing campaign reports and recommending creative optimisations
  • Creating  a regular campaign calendar schedule and identifying opportunities to  promote organic content in partnership with the paid media team
  • Partner  closely  with  multidisciplinary marketing and  media teams  to  (i) ensure  understanding of campaign goals (ii) coordinate production of effective creative  assets (iii) ensure assets are delivered to create compelling and engaging experiences across channels  that deliver on campaign results
  • Assist in housekeeping and administrative matters of each project. This includes liaison with Legal and Finance teams on reviews of vendor contract agreements, tracking budget and project retainer/subscriptions, and managing PO and invoice  processing.

Requirements:

  • At least 2-3 of experience in B2B marketing role in marketing communications, PR, digital marketing or related marketing functions. Technology,  data centres, or start-up experience would be highly regarded.
  • Relevant diploma and/or degree equivalent; degree is not required with relevant work experience
  • Possess strong  proficiency in Microsoft Office especially PowerPoint. Expertise in design software such as Adobe Photoshop and Illustrator is an added value.
  • Possess good analytical, problem solving, and inductive/deductive reasoning skills
  • Displays working knowledge and understanding of campaign management processes
  • Positive  attitude, detail and customer  oriented  with good multitasking and organisational ability
  • Excellent written and oral communication skills.
  • Able to present  and convey complex information and ideas clearly and persuasively at all levels
  • Able to work effectively independently and a team player with  great interpersonal skills
  • Able to build and maintain open and trusting relationships with internal and external stakeholders
  • Possess  creativity,  flair  and  innovation in  how   to  achieve  cut-through and  differentiation  for campaigns
  • Thrives in a fast-paced environment and excited about helping a start-up grow and scale
  • Self-motivated, possess passion for marketing & technology, and a can-do attitude

EA Licence No: 22C1055

EA Personnel Registration No: R2094750