DIGITAL MARKETING SPECIALIST [Job Code 2112469N]
Responsibilities:
- Website content development and page development using pre-built templates in client content management platforms
- Social media management including content creation, scheduling, reporting and community management with a particular focus on LinkedIn
- Content calendar creation and management
- Project management and client and supplier liaison
- Website search optimization including content updates and technical recommendations
- Search marketing (PPC) campaign development, management and reporting/optimization
- Social media advertising campaign development, management, reporting and optimization, with a particular focus on LinkedIn Ads
Requirements:
- Ideally Bachelors degree-level educated in business, marketing or communications. Postgraduate qualifications in related areas also beneficial.
- 5 + years marketing experience, agency side preferred
- Strong written and verbal communication skills
- Excellent English language ability, with fluency in regional languages a significant advantage
- Ability to write highly engaging and persuasive content covering a range of subject matter geared to different industries. Must be a self starter able to carry out quick and accurate research.
- Fully proficient in key digital marketing tools platforms (LinkedIn + Ads, Google Analytics, Google Ads, Facebook, Twitter etc). Certification preferred.
- Experience with website content management tools, Photoshop and other design program experience preferred
- Excellent understanding of wider digital landscape and technologies including email marketing, marketing automation and CRM a significant advantage
EA Licence No: 22C1055
EA Personnel Registration No: R2095104